Asked by jennifer ocampo on May 22, 2024
Verified
Demographics,norms,and lifestyles are factors in the ________ context that marketers must always consider.
A) social
B) political
C) physical
D) regulatory
Norms
Accepted standards or ways of behaving in a group, society, or culture, which guide the actions and expectations of its members.
Lifestyles
The way in which a person or group lives, including patterns of social relations, consumption, entertainment, and dress.
- Identify various environmental factors influencing marketing decisions.
Verified Answer
ML
Murphy Ledbetter
May 23, 2024
Final Answer :
A
Explanation :
Social context refers to the shared values, beliefs, customs, behaviors, and demographic characteristics of a particular group or society. Demographics, norms, and lifestyles are all aspects of the social context that have a significant impact on consumer behavior and preferences. Marketers need to be aware of these factors in order to develop effective marketing strategies that resonate with their target audience. Political, physical, and regulatory contexts are also important, but they are not as directly related to consumer behavior and preferences as the social context is.
Learning Objectives
- Identify various environmental factors influencing marketing decisions.
Related questions
Which of the Following Is Least Likely to Be a ...
List the Five Environmental Forces That Have an Impact on ...
Which Element of the Marketing Mix Is Critical in Overcoming ...
The Macroenvironmental Factors That Marketers Must Consider Are the Company ...
A Company Striving to Improve Its Brand and Image by ...