Asked by Brittney Hayes on May 14, 2024
Verified
Jonesy will buy only the lowest-priced spark plug when he goes shopping for auto supplies. Because his car is very old, he really doesn't care about any other qualities. Jonesy is using the non-compensatory decision-making rule format.
Non-compensatory Decision-making Rule
A decision rule where if an option does not meet at least one important criterion, it is dropped from consideration, regardless of its merits on other criteria.
- Clarify the contrasting rules used in making consumer decisions.
Verified Answer
NA
Nadhu Ahmed6May 17, 2024
Final Answer :
True
Explanation :
Jonesy's decision-making process is non-compensatory because he is focusing solely on one attribute (price) without considering or compensating with other attributes (such as quality, brand, etc.).
Learning Objectives
- Clarify the contrasting rules used in making consumer decisions.
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