If a consumer considers using the simple additive decision rule, a drawback might be that some of the positive attributes of the chosen brand may not be very important.

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Quân Ph?m Minh · Accepted Answer

Final Answer : True, Explanation :  The simple additive decision rule involves adding up the positive attributes of each option, without necessarily weighting them by importance, which can lead to overvaluing less important attributes.

If a consumer considers using the simple additive decision rule, a drawback might be that some of the positive attributes of the chosen brand may not be very important.

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