Asked by Larry Egerton on Jun 08, 2024
Verified
Influence that occurs through the peripheral route is likely to be relatively enduring and resistant to counterinfluence.
Peripheral Route
A method of persuasion that relies on cues outside the message content itself, such as the speaker's credibility or the emotional appeal of the argument.
Enduring Influence
A lasting impact or effect that remains significant over time.
Counterinfluence
The process of undermining or weakening someone else's influence, often used in negotiation or persuasion contexts.
- Understand the basic concepts of influence and persuasion in negotiation.
Verified Answer
Learning Objectives
- Understand the basic concepts of influence and persuasion in negotiation.
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