Asked by Juliana Ferranti on Apr 25, 2024
In which of the following situations is the bargaining power of suppliers especially strong?
A) Products are highly specialized.
B) Suppliers rely on single customers.
C) Customers have low switching costs.
D) Affordable, substitute products exist.
Highly Specialized
Highly specialized refers to products, services, or roles that are focused on a narrow aspect, requiring specific knowledge or skills and catering to a particular niche or market segment.
Low Switching Costs
Low switching costs refer to the minimal barriers or expenses that consumers face when changing from one product, service, or provider to another, leading to higher competition among companies.
Substitute Products
Goods or services that can serve as replacements for each other, meeting the same needs or desires of the consumers, thereby providing a choice.
- Gain insight into the balance of negotiating power among consumers and providers within an industry.
Learning Objectives
- Gain insight into the balance of negotiating power among consumers and providers within an industry.
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