Asked by Mitylene Bailey on Jun 21, 2024

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In an industry characterized by ________,customers have significant bargaining power.

A) high switching costs
B) undifferentiated products
C) low concentrations of buyers
D) complex backward integration

Undifferentiated Products

Goods or services that are viewed as interchangeable with others in the market, lacking distinct features to stand out from competitors.

High Switching Costs

High switching costs are barriers that prevent customers from changing products or services, due to financial, emotional, time-related, or effort-based factors.

Complex Backward Integration

A strategy where a company expands its role to fulfill tasks formerly completed by businesses up the supply chain, but with more intricate and multifaceted connections or processes.

  • Understand customer and supplier bargaining power within an industry.
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Anthony PruittJun 27, 2024
Final Answer :
B
Explanation :
When products are undifferentiated, they are seen as interchangeable or having the same qualities or features as competing products. This means customers have a lot of options to choose from, which increases their bargaining power.