Asked by Daman Preet Dhillon on May 17, 2024
Verified
In the FAB approach, attributes or facts relating to the product being sold or demonstrated are referred to as
A) benefits.
B) features.
C) sources.
D) values.
E) advantages.
FAB Approach
An approach to selling that emphasizes the Features, Advantages, and Benefits of a product or service, aimed at persuading customers by highlighting its unique value.
- Acknowledge the necessity of correlating product features, strengths, and perks with consumer demands.
Verified Answer
BE
Brooke EloraMay 18, 2024
Final Answer :
B
Explanation :
Features refer to the attributes or facts about the product itself, such as its design, components, and capabilities.
Learning Objectives
- Acknowledge the necessity of correlating product features, strengths, and perks with consumer demands.