Asked by Taran Thiara on May 16, 2024
Verified
In B₂B contexts, the most common sales objections are described by the acronym BANT. What does the "A" in this acronym stand for?
A) advantages
B) approach
C) acquisition
D) affordable
E) authority
BANT Acronym
A sales qualification framework that stands for Budget, Authority, Need, and Timeline, used to evaluate a prospect's capacity and readiness to buy.
Acquisition
The process of acquiring control of another corporation or asset through purchase or exchange.
- Comprehend the critical nature of pairing product attributes, benefits, and positive outcomes with the needs of the clientele.
Verified Answer
ZR
Zohaib RehmanMay 18, 2024
Final Answer :
E
Explanation :
The "A" in the BANT acronym stands for "Authority," referring to whether the person you're speaking with has the decision-making authority in their organization for the purchase.
Learning Objectives
- Comprehend the critical nature of pairing product attributes, benefits, and positive outcomes with the needs of the clientele.