In the context of persuasion, which of the following is true of characteristics of a source?

A) A source who is perceived as an expert is not considered persuasive enough.
B) Endorsers of a product are effective when they are perceived as trustworthy.
C) Attractiveness of a source does not influence its persuasiveness.
D) Testimonials are the most effective technique in advertising.

Source Persuasiveness

relates to the effectiveness and credibility of a communicator in influencing the beliefs, attitudes, or behaviors of others.

Product Endorsers

Individuals, often celebrities or experts, who promote a product or brand by recommending it or associating their image with it.

Advertising Technique

Strategies used by marketers to promote products, services, or ideas to consumers.