Asked by Ashley Sanchez on Jun 29, 2024

verifed

Verified

In Scenario 13-1, Merle may purchase an extremely high quality, high price lawn mower such as a Toro despite its high price because he ______.

A) may perceive increased quality and decreased benefits
B) may perceive increased benefits with decreased quality
C) may perceive increased personal status and increased quality
D) may perceive increased benefits and increased quality

Self-Propelled

Refers to machines or vehicles that are equipped with their own means of propulsion, allowing them to move without external assistance.

Horsepower Rating

A measure of the power output of an engine, equivalent to 746 watts, indicating the engine's capability to perform work.

Workmanship

The degree of skill with which a product is made or a job is done, reflecting quality and attention to detail.

  • Identify factors influencing consumer purchasing decisions, including quality, price, and perceived benefits.
verifed

Verified Answer

MJ
Michelle JiangJul 02, 2024
Final Answer :
D
Explanation :
Merle values a high level of quality and specific features (self-propelled, higher horsepower) in a lawn mower, which suggests he perceives both increased benefits (from the features and performance) and increased quality (workmanship) in a high-quality, high-priced lawn mower like a Toro.