Asked by Deviu Bhandari on Aug 01, 2024
Verified
In marketing and sales messages,what is the primary difference between selling points and benefits?
A) Selling points are positive whereas benefits are not
B) Selling points focus on the user rather than the product
C) Selling points focus on the product rather than the user
D) Selling points focus on price compared to quality
E) Selling points are emphasized only when the product is compared to the competition
Selling Points
The most attractive features of a product or service.
Benefits
Advantages or positive outcomes that result from a particular action, policy, product, or service.
- Identify and distinguish between selling points and benefits in business communications.
Verified Answer
SB
Sindia BonillaAug 07, 2024
Final Answer :
C
Explanation :
Selling points focus on the features or unique qualities of a product, emphasizing what the product has or does. Benefits, on the other hand, highlight how the product can improve the user's life or solve a problem, focusing on the value it brings to the customer.
Learning Objectives
- Identify and distinguish between selling points and benefits in business communications.