Asked by Chynna Hughes on May 02, 2024

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In extensive decision making:

A) the buying decision is easy to make.
B) the buyer believes there is more at stake relative to other buying decisions.
C) the buyer has already formed attitudes and beliefs toward the product.
D) the buyer has a moderate level of involvement in the buying decision.
E) the buyer usually buys low-involvement products.

Extensive Decision Making

A thorough and detailed process of evaluating all options before making significant choices, typically involving substantial investment or risk.

Buying Decision

refers to the process or outcome when a consumer or organization chooses to purchase a product or service after considering various factors.

Low-involvement Products

Goods that require minimal thought and effort from the consumer before purchase due to their routine nature or low price.

  • Separate and identify the differences in types of buying decisions (routine, limited, extensive).
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Zybrea KnightMay 05, 2024
Final Answer :
B
Explanation :
In extensive decision making, the buyer perceives a high level of risk and believes there is more at stake. This process involves a lot of information gathering and evaluation before making a decision, unlike the characteristics described in the other options.