Asked by Janice Walker on May 11, 2024
Verified
Which of the following purchases is most likely to be a routine decision?
A) The purchase of your first pair of ski boots
B) Buying a bottle of champagne for a celebration
C) Buying a dozen Porterhouse steaks for a cookout with the boss
D) The weekly purchase of a current affair magazine
E) The purchase of a motorcycle helmet for $500
Routine Decision
A frequently made decision that requires minimal thought and is typically made out of habit.
Ski Boots
Footwear designed specifically for skiing, providing the necessary support, comfort, and connection to the ski for effective control.
Porterhouse Steaks
A large cut of steak that comes from the rear end of the short loin and contains a sizable amount of tenderloin steak along with a large strip steak separated by a T-shaped bone.
- Specify the differences across the types of purchasing decisions made by consumers (routine, limited, extensive).
Verified Answer
HF
Haleigh FoskeyMay 17, 2024
Final Answer :
D
Explanation :
Routine decisions are those that are made frequently and with a minimum of thought because they involve familiar products or services. The weekly purchase of a current affair magazine fits this description best, as it is a regular, habitual purchase likely made with little deliberation.
Learning Objectives
- Specify the differences across the types of purchasing decisions made by consumers (routine, limited, extensive).