All of the following hold true of extensive decision making EXCEPT:

A) the buyer believes there is more at stake relative to other buying decisions.
B) the buyer may become confused during the decision-making process.
C) the buyer is highly involved in the buying decision.
D) the buyer is often unfamiliar with the brand or product.
E) the buyer gives little or no thought to the purchase.

Extensive Decision Making

A complex process involving significant research and evaluation, typically associated with high-value or infrequent purchases.

Buying Decision

The process by which a consumer identifies a need or desire, gathers information, evaluates choices, and finally selects a product or service.

Decision-making Process

A structured approach to making choices by gathering information, identifying alternatives, weighing options, and choosing a course of action.