Asked by feiben alaze on May 16, 2024
Verified
For each target market, Nu-Vu Photo Corporation, a manufacturer of photographic equipment, will engage in positioning, adjusting its marketing mix variables in order to give customers
A) a more flexible supply chain strategy.
B) a perceptual map of the imaging landscape.
C) more product features than the competition offers.
D) lower prices that indicate a better value than the competition offers.
E) a clear and distinctive understanding of their products relative to competing products.
Marketing Mix Variables
Refers to the four key elements involved in marketing a product or service: product, price, place, and promotion, used to meet and influence the consumer's decision-making process.
Positioning
The strategy of placing a brand or product in a particular segment of a market to be viewed in a desired way by consumers.
Photographic Equipment
Tools and devices such as cameras, lenses, tripods, and lighting gear used in the capture of photographs.
- Understand methods to effectively place a product or service in the marketplace.
Verified Answer
Learning Objectives
- Understand methods to effectively place a product or service in the marketplace.
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