In 2005, a new federal law allowed consumers once-a-year free access to their credit reports. Many consumers who accessed their credit reports were surprised by the amount of information collected. What can marketers and marketing researchers do to minimize consumers' privacy fears?

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Shawn Crowder · Accepted Answer

Final Answer : Marketers can minimize these fears by respecting and protecting consumers' right to privacy. They must be vigilant to avoid abusing their access to data. Marketing research should be used only to produce unbiased, factual information, and companies must adhere to legal requirements to disclose their privacy practices to customers on an annual basis.

In 2005, a new federal law allowed consumers once-a-year free access to their credit reports. Many consumers who accessed their credit reports were surprised by the amount of information collected. What can marketers and marketing researchers do to minimize consumers' privacy fears?

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