If John Holmes from the TV show Holmes on Homes were hired as a spokesperson for an electric power tool manufacturer, he most likely would have "star power" due to:

A) a representation of celebrity displacement.
B) an allegiance with the firm.
C) an allowance for being amateurish.
D) the match-up hypothesis.

Match-up Hypothesis

The theory suggesting that the effectiveness of an endorsement depends on the compatibility between the endorser and the product or brand being endorsed.

Star Power

The influence or attractiveness a celebrity has, which is often used in marketing and endorsements to attract customers.

Holmes on Homes

A Canadian television series featuring Mike Holmes, in which he and his team repair or remodel homes that were poorly serviced by previous contractors.