If a company based in China ran an ad on American television that was generally acceptable to Chinese women but offensive to millions of American women, that ad could be called

A) ethnocentric.
B) monochronic.
C) high-context.
D) geocentric.
E) low-context.

Question

Gabber Neelon · Accepted Answer

Final Answer : A, Explanation :  Ethnocentric refers to a company's or individual's belief in the superiority of their own culture or nationality, which may lead to offensive or insensitive behavior towards other cultures. In this case, the Chinese company is demonstrating ethnocentrism by not considering the cultural differences and sensibilities of the American audience.

If a company based in China ran an ad on American television that was generally acceptable to Chinese women but offensive to millions of American women, that ad could be called

A) ethnocentric.
B) monochronic.
C) high-context.
D) geocentric.
E) low-context.

Definitions

Learning Objectives

Learning Objectives

Related questions

If a company based in China ran an ad on American television that was generally acceptable to Chinese women but offensive to millions of American women, that ad could be calledA) ethnocentric.B) monochronic.C) high-context.D) geocentric.E) low-context.

Definitions

Learning Objectives

Learning Objectives

Related questions

If a company based in China ran an ad on American television that was generally acceptable to Chinese women but offensive to millions of American women, that ad could be called

A) ethnocentric.
B) monochronic.
C) high-context.
D) geocentric.
E) low-context.