Asked by Henil Deepak Patel on Jun 12, 2024
Verified
Green marketing was more common in the United States when agricultural products were the largest source of income.
Green Marketing
Involves a strategic effort by firms to supply customers with environmentally friendly merchandise.
Agricultural Products
Goods resulting from the cultivation of plants and rearing of animals used for food, fiber, fuel, or raw materials.
- Gain insight into the idea of greenwashing and the critical importance of sincere environmental marketing efforts.
Verified Answer
AS
arbaz sandhuJun 17, 2024
Final Answer :
False
Explanation :
Green marketing became more common in the United States in the 1980s and 1990s, when environmental concerns began to rise among consumers. Agricultural products were not the largest source of income during this time period.
Learning Objectives
- Gain insight into the idea of greenwashing and the critical importance of sincere environmental marketing efforts.
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