Firms that disingenuously market products or services as environmentally friendly, with the goal of gaining public approval and sales rather than improving the environment, are engaging in greenwashing.

Greenwashing

Exploiting a consumer by disingenuously marketing products or services as environmentally friendly, with the goal of gaining public approval and sales.

Environmentally Friendly

Products, practices, or services that cause minimal harm to the environment, often referred to as eco-friendly or green.

Public Approval

The level of acceptance or support from the general public towards an idea, person, or product.