Asked by Mariah Rodriguez on Jun 18, 2024
Verified
Gray markets are best described by which of the following?
A) Markets where competitors ignore local brand licensing arrangements
B) Markets characterized by lots of rain
C) Markets where rules are unclear
D) None of these
Gray Markets
A marketplace where products are sold through unauthorized channels, which, while not illegal, are unofficial and unauthorized by the original manufacturer.
Brand Licensing
A legal authorization by a brand owner allowing another company to use its brand, logo, or product names for a specified purpose and period.
Local
Relating to or occurring in a particular area, community, or locality; often used to emphasize the importance of community-based or region-specific characteristics.
- Assess strategies for addressing obstacles in worldwide branding, including counterfeit goods and unofficial sales channels.
Verified Answer
AG
Andrea GonzalezJun 24, 2024
Final Answer :
A
Explanation :
Gray markets typically involve the sale of goods through distribution channels that are unauthorized by the original manufacturer or trademark proprietor, often ignoring local brand licensing arrangements.
Learning Objectives
- Assess strategies for addressing obstacles in worldwide branding, including counterfeit goods and unofficial sales channels.