Gavin, the chief executive officer of a pharmaceutical company, is scheduled to address the company's research and development team to appreciate their achievements and present the company's agenda for the next year. Gavin prepares his speech focusing on the research team's activities and plans relevant to their function. In order to convey power and authority, what are the steps to be taken by Gavin while delivering the speech?

An axiom of persuasive communication is that a speaker must adapt the message to the listener's interests and motivations. In order to convey power and authority while speaking, Gavin should take the following steps:
​1. Speak loudly enough to be heard by the majority of people with at least average hearing ability.
2. Use the pronoun "I" to receive more credit for ideas.
3. Make the point quickly.
4. Emphasize direct rather than indirect talk.
5. Weed out wimpy words.
6. Know exactly what is wanted.
7. Speak at length, set the agenda for a conversation, make jokes, and laugh.
8. Strive to be bold when making statements.
9. Frame comments in a way that increases the listener's receptivity.