Asked by Chelsey Owens on Feb 18, 2024
Verified
According to ELM,persuasive messages that people receive through the central route are based on mental shortcuts.
Elaboration Likelihood Model (ELM)
A major persuasion theory explaining that persuasive messages are received by people through two different routes: central and peripheral.
- Recognizing the two routes of persuasion: central route and peripheral route.
- Identifying the characteristics of the central route, such as the use of mental shortcuts or heuristics.
- Understanding the Elaboration Likelihood Model (ELM) and its relevance in studying persuasive messages.
Verified Answer
DM
Destanee MixonFeb 18, 2024
Final Answer :
False
Explanation :
According to ELM, persuasive messages that people receive through the central route are not based on mental shortcuts. Instead, they involve cognitive processing and careful evaluation of the arguments presented. Mental shortcuts, or heuristics, are more likely to be used in processing persuasive messages through the peripheral route.
Learning Objectives
- Recognizing the two routes of persuasion: central route and peripheral route.
- Identifying the characteristics of the central route, such as the use of mental shortcuts or heuristics.
- Understanding the Elaboration Likelihood Model (ELM) and its relevance in studying persuasive messages.
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