Gaining internal buy-in is critical to building a brand. How should one do this?

A) Conduct research that identifies consumers want a brand
B) Identify how competitors all have brands
C) Identify a range of non-marketing related benefits of branding
D) None of these

Non-marketing Benefits

Advantages or positive outcomes that accrue from a product, service, or activity not directly related to marketing efforts, such as customer loyalty or employee satisfaction.

Internal Buy-in

A term used in business to describe the process of getting support and agreement from all members within an organization for a project or initiative.