Asked by Jalen Baker on Jul 15, 2024
Verified
Why are some house of brands reducing the size of their portfolio?
A) They want to become a branded house
B) The want to increase opportunities for cross selling
C) It frees up resources to invest in star brands and new categories
D) None of these
House Of Brands
A branding strategy where a company markets a range of separate brands, each catering to specific market segments.
Branded House
A branding strategy where a company's sub-brands are closely connected to the parent brand’s identity and values.
- Acquire understanding of brand architecture strategies, such as branded house and house of brands.
Verified Answer
JS
Jasmine SantanaJul 17, 2024
Final Answer :
C
Explanation :
Reducing the size of their portfolio allows companies to allocate more resources to their most successful brands and explore new product categories, thereby potentially increasing their overall market share and profitability.
Learning Objectives
- Acquire understanding of brand architecture strategies, such as branded house and house of brands.