Frank Simms has decided to use Yoda (i.e., Star Wars wise man character) to promote a new model of a notebook computer. Frank knows that many marketing messages use characters to convince people about the merits of products. Frank has decided to use the technique to his advantage. Upon which of the following psychologists' ideas has Frank based his advertising strategy?

A) Karen Horney
B) Sigmund Freud
C) Carl Jung
D) Alfred Adler

Carl Jung's ideas are relevant here because he introduced the concept of archetypes, which are universal, archaic symbols and images that derive from the collective unconscious. By using Yoda, a character that embodies wisdom and guidance, Frank is tapping into the archetype of the "wise old man," which Jung identified. This archetype resonates with a wide audience on a deep psychological level, making it an effective strategy for marketing.