A business that cannot provide scientific evidence to support its marketing claims may be held liable for deceptive advertising.

Deceptive Advertising

Advertising that misleads consumers, either by making unjustified claims about a product’s performance or by omitting a material fact concerning the product’s composition or performance.

Scientific Evidence

Information obtained through scientific methods that are used to support or refute a hypothesis, theory, or claim.

Marketing Claims

Statements made by companies about their products or services intended to attract consumers.