Advertising will be deemed deceptive if it includes a claim that omits a material fact about a product.

Deceptive

Intended to mislead or trick someone into believing something that is not true.

Omits

Refers to the act of leaving something out or failing to include a piece of information or detail.

Material Fact

Any fact that could influence the decision of an individual in making a contract, or in the context of legal proceedings, a fact that could affect the outcome.