Asked by Nyasia Green on Jul 28, 2024

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Erica drives by a compelling billboard while driving on the 401 highway in Ontario. As she goes by, she finds that the print is too small to read. This demonstrates the principle of:

A) differentiated advertising.
B) sensory adaptation.
C) absolute threshold.
D) visual orientation.

Absolute Threshold

The minimum intensity level of a stimulus that a person can detect at least 50% of the time.

Sensory Adaptation

The process by which sensory receptors become less sensitive to constant stimuli over time.

Differentiated Advertising

A marketing strategy where a company creates distinctly different ads for specific segments of its target market, aiming to appeal to the diverse needs of each segment.

  • Assess the effect of environmental indicators on the trends and selections in consumer habits.
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briana taylorJul 31, 2024
Final Answer :
C
Explanation :
The absolute threshold refers to the minimum intensity of a stimulus that one can perceive. In this case, the print on the billboard is too small for Erica to read as she drives by, indicating that the stimulus (the print size) is below her absolute threshold for visual perception at that distance and speed.