Asked by Natalie Rodgers on Jul 28, 2024
Verified
Give an example of how visual cues can influence our consumption of food.
Visual Cues
Visual elements that influence consumer perception and behavior by attracting attention, conveying messages, or evoking emotions.
- Gain an understanding of the way sensory elements, including aroma, light, and color, affect consumer attitudes and behaviors.
- Examine the influence of environmental signals on consumer behavior and choices.
Verified Answer
TW
Timisiha WalkerJul 30, 2024
Final Answer :
There are many examples to draw on in the text. Examples may vary.
For example: Consumers perceive greater volume in a container that is elongated. Other tricks that the eye can play on the stomach include higher consumption when a package is smaller and, when in transparent packaging, small visually attractive foods are consumed more and large and healthy foods are consumed less.
For example: Consumers perceive greater volume in a container that is elongated. Other tricks that the eye can play on the stomach include higher consumption when a package is smaller and, when in transparent packaging, small visually attractive foods are consumed more and large and healthy foods are consumed less.
Learning Objectives
- Gain an understanding of the way sensory elements, including aroma, light, and color, affect consumer attitudes and behaviors.
- Examine the influence of environmental signals on consumer behavior and choices.