Dweeby Manufacturing has noticed a steady decline in product sales this last quarter. Their marketing traditionally focused on appealing to women, but an increasing number of men are now doing the household shopping and chores. In response, they are shifting their marketing campaign. Dweeby Manufacturing is adapting to which organizational force for change?

A) management changes
B) demographic characteristics
C) social and political pressures
D) technological advancements

Demographic Characteristics

Specific attributes that describe segments of the population, such as age, gender, income, education level, and ethnicity.

Organizational Force

The capacity or power of an organization to influence or drive changes, decisions, or outcomes within its domain.

Marketing Campaign

A strategized effort, conducted through various media platforms, aimed at promoting a product, service, or brand to reach the target audience and achieve specific business objectives.