A factor that has sparked the rise of consumer-generated information is:

A) the increasing dominance of traditional media over digital media.
B) the reluctance of consumers to publish their thoughts and opinions on digital platforms.
C) the dwindling number of consumers using social networking sites.
D) the consumers' tendency to trust other consumers over corporations.
E) the digital media which is gradually becoming less consumer-driven.

Question

Herschell Shaka Momodu · Accepted Answer

Final Answer : D, Explanation :  The rise of consumer-generated information is significantly influenced by the tendency of consumers to trust information and reviews from other consumers more than the information disseminated by corporations. This trust in peer opinions over corporate messaging has led to an increase in the creation and sharing of consumer-generated content on various digital platforms.

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