Asked by Michael Mason on Feb 18, 2024
Verified
______ conducted through videos can demonstrate relevance and personal fit with key stakeholders,and help reduce misperceptions about corporate social responsibility messages and the motivation behind them.
A) Storytelling
B) Promotional marketing
C) Research
D) Sustainability
Sustainability
In the CSR context, a business strategy that creates long-term stakeholder value by considering the ethical, social, environmental, cultural, and economic spheres.
- Understanding the importance of using videos as a tool for demonstrating relevance and personal fit with key stakeholders.
- Recognizing the role of videos in reducing misperceptions about corporate social responsibility messages and the motivation behind them.
- Exploring the use of storytelling in videos to effectively convey messages.
Verified Answer
FI
Fariha IqbalFeb 18, 2024
Final Answer :
A
Explanation :
Storytelling conducted through videos can help to demonstrate relevance and personal fit with key stakeholders, and can also help to reduce misperceptions about corporate social responsibility messages and the motivation behind them. Videos can convey emotional and compelling stories that engage stakeholders and build trust in the messaging.
Learning Objectives
- Understanding the importance of using videos as a tool for demonstrating relevance and personal fit with key stakeholders.
- Recognizing the role of videos in reducing misperceptions about corporate social responsibility messages and the motivation behind them.
- Exploring the use of storytelling in videos to effectively convey messages.
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