Asked by Manuel Contreras on Feb 18, 2024
Verified
What elements of Bayer's Skyla Make Your Mark contest contributed to its huge success?
- Clear and compelling messaging that resonated with the target audience, emphasizing the importance of self-expression and making a difference.
- Collaboration with influential partners and brand ambassadors to increase visibility and credibility.
- Effective use of social media platforms to promote the contest and engage with the target audience.
Verified Answer
JT
Jonella TippettFeb 18, 2024
Final Answer :
Bayer hired health-care communication agency GCI Health to oversee their women's health franchise.In developing the Skyla contest,GCI Health did the following: Carefully defined the target audience of women; recruited a major women's magazine to partner with Bayer; signed a celebrity spokesperson; offered the contest winner a large cash prize and paid trip to New York City to attend a gala event; and successfully promoted the contest to a wide assortment of major print,electronic,and digital media.
Learning Objectives
- Clear and compelling messaging that resonated with the target audience, emphasizing the importance of self-expression and making a difference.
- Collaboration with influential partners and brand ambassadors to increase visibility and credibility.
- Effective use of social media platforms to promote the contest and engage with the target audience.
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