Asked by Jalah Coleman on Jun 23, 2024
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Greenwashing is a strategy involving stakeholder assessment to create meaningful long-term relationships with customers, while maintaining, supporting, and enhancing the natural environment.
Greenwashing
The practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology, or company practice.
Stakeholder Assessment
The process of identifying, analyzing, and managing the expectations and needs of stakeholders in a project or organization.
Long-Term Relationships
Bonds or associations sustained over an extensive period, emphasizing stability and ongoing interaction.
- Gain insight into the economic and social obligations companies hold regarding environmental sustainability.
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Learning Objectives
- Gain insight into the economic and social obligations companies hold regarding environmental sustainability.
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