Asked by Leilani Valbuena on Feb 18, 2024
Verified
Coke and Pepsi are examples of companies that address the mass market.
Mass Market
A large group of customers with very similar needs and problems.
- Identifying examples of companies that target the mass market
- Recognizing the significance of Coke and Pepsi as prominent examples
- Understanding the concept of mass market targeting
Verified Answer
CC
Cristian Cantu
Feb 18, 2024
Final Answer :
True
Explanation :
Coke and Pepsi both have a broad customer base and market their products to a wide range of consumers, making them examples of companies that address the mass market.
Learning Objectives
- Identifying examples of companies that target the mass market
- Recognizing the significance of Coke and Pepsi as prominent examples
- Understanding the concept of mass market targeting