Asked by Griselle Gomez on May 16, 2024
Verified
Briefly explain what a marketing driver is. Give three examples.
Marketing Driver
A factor or a set of factors that influences the demand for a product or service.
- Comprehend the importance of data mining and marketing drivers within the realm of marketing research.
Verified Answer
AA
Abdulmohsin AlsufayanMay 22, 2024
Final Answer :
A marketing driver is a factor that influences buying decisions of a household or organization and, hence, sales. These drivers include controllable marketing mix factors such as a product's features, price, or promotion. Product or brand drivers might also include advertising messages or coupons.
Learning Objectives
- Comprehend the importance of data mining and marketing drivers within the realm of marketing research.
Related questions
What Is Data Mining, and Why Is It Used in ...
Findings About Customers Discovered Through ________ Techniques Often Lead to ...
Before Deciding on a New Promotional Campaign, Holly's Cupcakes Looked ...
Enrique and Lin Assembled a Group of 12 People and ...
Which of the Following Is a Drawback to Using Census ...