Asked by Sophia Colosimo on Jun 14, 2024
Verified
Before deciding on a new promotional campaign, Holly's Cupcakes looked at its customers' buying patterns over a 5-year period as determined by their use of a loyalty card. What method did the company use to make sense of the data that were available?
A) biometrics
B) neuromarketing
C) data mining
D) data warehousing
E) panel data
Promotional Campaign
A series of marketing activities designed to communicate with a target audience and promote a product, service, or brand.
Buying Patterns
Consumer purchasing behaviors and trends observed over a period, indicating preferences and decision-making processes.
Loyalty Card
A card issued by a retailer or service provider that offers benefits, such as discounts or rewards, to encourage repeat business from customers.
- Grasp the concept of data mining and its usage in analyzing customer patterns and behaviors.
Verified Answer
VR
Vivienne RozennJun 20, 2024
Final Answer :
C
Explanation :
Holly's Cupcakes used data mining to analyze their customer's buying patterns over a 5-year period by using their loyalty card information. Data mining involves using statistical algorithms and machine learning techniques to extract insights and patterns from large datasets.
Learning Objectives
- Grasp the concept of data mining and its usage in analyzing customer patterns and behaviors.