Asked by Allysa Restaino on Jun 11, 2024
Verified
Findings about customers discovered through ________ techniques often lead to marketing opportunities.
A) data mining
B) value networking
C) data warehousing
D) product branding
Marketing Opportunities
Situations where new products, services, or technologies provide a company with potential to achieve sales growth or enhance competitiveness.
Value Networking
A business analysis practice that involves mapping and analyzing the interactions between an organization's resources, capabilities, and market opportunities to create value.
- Comprehend the significance of data-driven techniques in identifying marketing opportunities.
Verified Answer
JR
Jaime ReynaJun 12, 2024
Final Answer :
A
Explanation :
Data mining involves analyzing large sets of data and discovering patterns or relationships within that data. This can provide insights into customer behavior, preferences, and needs, which can then be used to identify marketing opportunities. Value networking and product branding are not directly related to uncovering customer insights, while data warehousing is a process for storing and managing data, not analyzing it.
Learning Objectives
- Comprehend the significance of data-driven techniques in identifying marketing opportunities.