Asked by Molly Walsh on May 20, 2024

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Briefly describe the four key elements of a country's infrastructure that would concern marketers.

Infrastructure

The fundamental physical and organizational structures and facilities (e.g., buildings, roads, power supplies) needed for the operation of a society or enterprise.

Marketers

Professionals involved in the activities, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

  • Recognize key elements of a country's infrastructure that impact international marketing efforts.
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JF
Jeremy FisherMay 23, 2024
Final Answer :
The elements of a country's infrastructure that marketers would focus on are:Transportation-a system (trains, roads, refrigeration)to transport goods throughout the various markets and to consumers in geographically dispersed marketplaces.Distribution channels-channels to deliver products in a timely manner and at a reasonable cost.Communications system, particularly media access-sufficiently developed to allow consumers to find information about the products and services available in the marketplace.Commercial infrastructure-infrastructure consisting of the legal, banking, and regulatory systems.