Asked by Molly Walsh on May 20, 2024
Verified
Briefly describe the four key elements of a country's infrastructure that would concern marketers.
Infrastructure
The fundamental physical and organizational structures and facilities (e.g., buildings, roads, power supplies) needed for the operation of a society or enterprise.
Marketers
Professionals involved in the activities, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
- Recognize key elements of a country's infrastructure that impact international marketing efforts.
Verified Answer
Learning Objectives
- Recognize key elements of a country's infrastructure that impact international marketing efforts.
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