Brazil has a high power distance score on Hofstede's cultural dimensions graph. What does this mean to someone looking to market a product in that country?

Power Distance Score

A measure used in cross-cultural studies that expresses the degree to which less powerful members of organizations and institutions accept and expect power to be distributed unequally.

Cultural Dimensions

Frameworks or models that describe the effects of a society's culture on the values of its members, and how these values relate to behavior.