As the manager of a local coffee shop, Hollis greets his regular customers by name and often begins making their order when he sees them drive into the parking lot. Hollis knows habitual purchasers with strong store loyalty are great customers.

Store Loyalty

The likelihood of customers consistently choosing one particular store or brand over competitors, often resulting from positive shopping experiences or satisfaction with products.

Habitual Purchasers

Consumers who buy the same brands or products repeatedly out of habit rather than through active decision-making based on price, quality, or other factors.