Asked by Grant Burry on Jun 11, 2024
Verified
To attract and maintain habitual purchasers, marketers spend considerable effort
A) analyzing consumer data for postpurchase dissonance signals.
B) creating strong brands and store loyalty.
C) cultivating cultural decision making.
D) reducing financial risk and increasing psychological payout.
E) offering alternative brands.
Habitual Purchasers
Consumers who buy the same products or services regularly, often out of routine or loyalty, rather than conscious decision-making.
Store Loyalty
The tendency of customers to continue shopping at the same store or brand rather than switching to competitors.
- Understand habitual decision-making behavior and strategies marketers use to cultivate and maintain loyalty.
Verified Answer
CB
Cande BurzioJun 15, 2024
Final Answer :
B
Explanation :
Creating strong brands and store loyalty is a proven method for attracting and maintaining habitual purchasers. This involves building a strong brand image that resonates with the consumer, providing excellent customer service, and incentivizing repeat purchases through loyalty programs or special offers.
Learning Objectives
- Understand habitual decision-making behavior and strategies marketers use to cultivate and maintain loyalty.