Asked by Jason Rosete on Apr 27, 2024
Verified
Apple improves the resolution of its iPhone camera by doubling the number of megapixels. This is an example of vertical differentiation.
Vertical Differentiation
Refers to the process of distinguishing products or services based on their quality, features, or performance rather than price.
Megapixels
A measure of the resolution of digital cameras or images, equivalent to one million pixels.
- Gain an understanding of the theories behind vertical and horizontal product differentiation and how they impact consumer preferences.
Verified Answer
QG
Quneshial GivensMay 02, 2024
Final Answer :
True
Explanation :
Vertical differentiation refers to a product variation based on quality improvement, such as enhancing the camera's resolution, which is considered an upgrade in the product's quality.
Learning Objectives
- Gain an understanding of the theories behind vertical and horizontal product differentiation and how they impact consumer preferences.
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