Asked by Brianna Edwards on May 09, 2024
Verified
Advertising can contribute to product differentiation.
Product Differentiation
A marketing strategy that involves distinguishing a product or service from others, to make it more attractive to a particular target market.
- Understand the function of advertising within markets, noting its advantages as well as its limitations.
- Comprehend the principles of vertical and horizontal product differentiation, along with their influence on consumer choices.
Verified Answer
AD
Anthony DolceMay 13, 2024
Final Answer :
True
Explanation :
Advertising can highlight the unique features, benefits, and advantages of a product, making it stand out from competitors and thus contributing to product differentiation.
Learning Objectives
- Understand the function of advertising within markets, noting its advantages as well as its limitations.
- Comprehend the principles of vertical and horizontal product differentiation, along with their influence on consumer choices.
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