Asked by Deonna Hershey-Kisses on May 01, 2024
Verified
Product differentiation that makes the product ________ is known as vertical differentiation.
A) more similar to the rival's product
B) better for some consumers and worse for others
C) better than a rival's product from everyone's perspective
D) less expensive to produce
Vertical Differentiation
A market condition in which products are differentiated based on quality and features, where the products are ranked from best to worst by consumers.
Better Perspective
An improved or more comprehensive way of looking at or understanding a situation or concept.
- Acquire knowledge about the essential nature of differentiating products and the categories it can be classified into (horizontal and vertical).
Verified Answer
ZK
Zybrea KnightMay 03, 2024
Final Answer :
C
Explanation :
Vertical differentiation refers to a situation where a product is considered superior (or inferior) to a rival's product by all consumers, based on quality or other attributes, rather than just being different or tailored to specific tastes.
Learning Objectives
- Acquire knowledge about the essential nature of differentiating products and the categories it can be classified into (horizontal and vertical).
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