After developing strategic objectives you advance to the programming stage which encompasses these activities:

A) testing objectives,determining key strategy,choosing key messages,and developing tactics
B) defining target audience,developing a budget,determining strategy,and choosing key messages
C) defining target audience,determining strategy,choosing key messages,and developing tactics
D) defining target audience,determining strategy,developing tactics,and securing a spokesperson

Question

Alexis Duran · Accepted Answer

Final Answer : C, Explanation :  The programming stage involves defining the target audience, determining the strategy, choosing key messages, and developing tactics. Developing a budget may also be a part of this stage, but it is not listed as an option. Testing objectives and securing a spokesperson are not typically part of the programming stage.

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