In the strategic advisor role,a PR professional needs to understand business trends,marketplace developments,and effective PR tactics.

Strategic Advisor

A professional who provides expert advice and guidance on long-term planning and decision-making to enhance an organization’s growth and success.

Business Trends

Emerging patterns within the business landscape that indicate changes in consumer behavior, market dynamics, or operational strategies.

Effective PR

Public relations practices that successfully achieve communication goals and strengthen the relationship between an organization and its audiences.