Why do most scholars and practitioners believe it is best to have only two or three objectives in a strategic PR plan?

A) to allow management to add their own objectives to the plan
B) to provide more focus and discipline to the planning process and avoid overwhelming the plan
C) to keep the plan flexible and fluid
D) to achieve management buy-in and support

Strategic PR Plan

A structured approach to communicating and promoting an organization’s message and goals to its target audience effectively.

Management Buy-in

The support and acceptance of a proposal or project by the higher-level management within an organization.

Planning Process

A systematic series of steps that helps an individual or organization to set goals, strategies, and evaluate the paths to achieving them.