Asked by Barbara Circle on May 10, 2024

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The case against advertising includes the assertion that advertising

A) keeps firms from spending huge sums of money to create artificial differences among goods.
B) provides consumers with valuable information about product availability, quality, and price.
C) decreases competition by increasing barriers to entry of new firms into an industry.
D) ensures high quality and efficient production.

Advertising

The action of calling public attention to products, services, needs, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.

Barriers to Entry

Factors that prevent or hinder companies from entering a specific market or industry, including high startup costs, strict regulations, and established competition, which can protect existing firms from new entrants.

Artificial Differences

Distinctions created or imposed in a situation or between objects that do not naturally or inherently exist.

  • Recognize the role of advertising in markets, including both its potential benefits and drawbacks.
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Cristina GutierrezMay 13, 2024
Final Answer :
C
Explanation :
Advertising can create significant barriers to entry for new firms by requiring them to spend large amounts on advertising to compete with established firms, thus decreasing competition.